Healthy-ish, not broke: 3 realistic ways to grocery shop on a budget.

(because not all of us can drop $17 on moon juice)

Let’s be honest: we all want to eat well. Fresh produce, quality ingredients, meals that don’t come out of a packet. But sometimes your budget says “instant noodles,” while your Pinterest board screams “farmers’ market goddess.”

Here are 3 actually realistic ways to grocery shop like a wellness girly, without going full Erewhon:

1. Shop smart, not fancy
No hate to the vibey stores with organic eucalyptus bouquets at checkout, but you can get affordable, healthy staples at everyday grocery stores.
Think: oats, canned beans, frozen berries, brown rice, eggs, sweet potatoes, greens, peanut butter, lentils.
These are the unsung heroes of healthy eating, and they won’t bankrupt you. Bonus: they’re versatile and can become a million different meals.

Hot tip: Go in with a plan (and a snack). Walking in hungry = financial sabotage.

2. Go for frozen over fresh
Frozen fruit and veg are often just as nutritious as fresh, and way more budget-friendly. Plus, they last longer and save you from the guilt spiral of tossing that wilted spinach you swore you’d use.

Smoothies, soups, stir-fries, frozen ingredients make it all easier (and cheaper).

3. Buy in bulk (when it makes sense)
Buying a five-kg bag of quinoa feels like a commitment… but hear me out. Bulk items like grains, pasta, nuts, and even spices can save you a lot over time.
You don’t need a membership or an entire cupboard full, just pick a few things you use a lot and stock up when they’re on sale.

Pro move: Reuse jars and containers so your kitchen still feels cute, even if your budget’s giving minimalist survivalist.

You don’t need fancy adaptogens or a green juice budget to eat well. Start simple, stay consistent, and remember: good health isn’t about perfection, it’s about making what you can work for you.

And if you do splurge on that overpriced almond butter every once in a while… no judgment.