Why boredom is a good thing.

We live in a world where boredom is treated like a red flag.
If you’re not busy, stimulated, or doing something, you must be behind. Lazy. Unmotivated.
But… what if boredom is actually where the magic lives?

I’ve been thinking about this a lot lately, how I used to feel guilty for “wasting time.”
Like I had to fill every quiet moment with a podcast, a scroll, a to-do list.
But some of my best creative ideas?
Came when I was… bored.

Like really bored.
Like staring-at-the-wall, lying-on-the-floor, walking-without-headphones kind of bored.

Boredom makes space for your brain to wander

Creativity doesn’t show up when you’re multitasking or rushing or consuming 37 pieces of content in an hour.
It shows up when your brain finally has space to breathe.

Boredom is where the weird, wonderful, and unexpected ideas start to rise to the surface.
That sentence you’ve been trying to write.
That idea for a brand.
That random thought that turns into your next favourite project.

When you’re bored, your brain gets playful again.
It starts to connect dots. Imagine things. Feel curious.

Boredom gives you access to your actual thoughts

Not the ones shaped by algorithms.
Not the ones you’re consuming from other people’s opinions.
Your thoughts.

When was the last time you just… sat with them?
No music. No tabs open. Just space.

It’s uncomfortable at first, but after a while, it’s freeing.
Because boredom is a detox.
It clears the noise so you can actually hear yourself again.

Boredom reminds you why you started creating in the first place

Remember when you were younger and you made up stories or doodled or rearranged your room just because you were bored?
That version of you didn’t need permission.
She didn’t need a five-year plan or a productivity hack.
She just followed the spark.

Let’s bring her back.

You don’t need to fill every quiet moment.
In fact, those moments might be the ones that save you.

Let yourself get bored.
Let yourself daydream.
Let your brain stretch out on the couch and get weird again.

That’s where the real creativity lives.
Not in the hustle. Not in the noise.
But in the stillness you’ve been taught to avoid.

Give your mind a minute.
It might surprise you.