the ward method

Tag: entrepreneurship

  • Real talk: balance looks different when you’re building.

    Real talk: balance looks different when you’re building.

    Let’s be honest: the whole “work/life balance” conversation?
    It’s cute in theory.
    But in real life, especially when you’re building a brand, chasing a dream, or trying to create a life you don’t need a vacation from, it’s kind of… BS.

    Because here’s the truth no one wants to say out loud:
    If you want a life that looks different, you have to move differently.
    You have to put in the hours no one sees, believe in yourself when no one claps, and keep going when most people would quit. That’s not balance, that’s commitment.

    And no, this doesn’t mean hustle until burnout or neglect your health. But it does mean realizing that in the beginning stages of anything meaningful, business, personal growth, your dream career, there’s sacrifice. There’s discipline. There’s choosing to stay in and figure it out while everyone else is chilling.

    You get what you give.
    What you pour into your work, your mindset, your energy, comes back. Maybe not tomorrow. But it will come back.

    If you’re thinking of starting a brand or business, here are 3 real, unfiltered tips you need to hear before you jump in:

    1. Start before you’re ready (clarity comes from action)

    Waiting to feel “ready” is a trap.
    You won’t suddenly wake up with all the answers, all the confidence, or the perfect plan.

    Start with what you have.
    An idea. A feeling. A problem you want to solve.
    Clarity comes from doing, not overthinking. You’ll learn more in one month of messy action than a year of sitting on the sidelines planning.

    “Done” beats “perfect.” Every time.

    2. Your brand is built in the boring stuff

    It’s not just about cute fonts and aesthetic Instagram posts (though those help).
    It’s about consistency. Systems. Emails. Following up. Doing the work no one claps for.

    The behind-the-scenes stuff? That’s what builds something sustainable.

    Show up for your brand like it’s already successful.
    Treat it like a job, even before it pays like one. That’s the energy that gets noticed.

    3. Protect your vision like it’s sacred (because it is)

    Not everyone will get what you’re doing. Some people will think it’s a phase. Others will straight-up project their fears onto your ambition.

    Do it anyway.

    This is your life. Your vision. And the truth is, most people don’t have the courage to build something of their own, so when you do, it can make them uncomfortable. That’s okay.

    Protect your energy. Unfollow the noise. And keep building.

    You might not have perfect boundaries every week. Your mornings might not be aesthetic and slow. And you might be tired sometimes. That doesn’t mean you’re doing it wrong.

    It means you’re in it.
    You’re building.
    You’re growing.
    And one day, that freedom you’re working so hard for? It’ll all be worth it.

    So no, this isn’t about balance. It’s about alignment.

    And if the life you’re chasing lights you up inside…
    You’ll find a rhythm that works for you.

    Keep going.

  • Business is the ultimate sport (and women are winning)

    Business is the ultimate sport (and women are winning)

    In 2019, I launched my first brand—WardFit. A sustainable clothing line made locally in Cape Town, with a mission to create comfy, feel-good pieces for everyday people. I was 24, wildly optimistic, and probably a little too generous with freebies (rookie mistake). But that little brand? It taught me everything.

    Business is the ultimate sport. It’s strategy, grit, vision, resilience. You learn how to take rejection on the chin and keep showing up anyway. You learn that branding isn’t just about pretty colors or fonts, it’s storytelling, connection, psychology. You realize that clarity > complexity every single time. You figure out that energy matters, people buy into people. And you learn the hard way that not everyone deserves a discount.

    I’ve always been drawn to business, probably because I grew up watching my dad build his own and work hard everyday. Seeing him work for himself, take risks, and create something from the ground up planted that seed in me early. It showed me that being your own boss isn’t just a title, it’s a lifestyle. One that requires hard work, a strong mindset, vision, belief in yourself and the kind of persistence that doesn’t quit when things get hard.

    Starting WardFit sparked something in me. I didn’t go to business school. I didn’t have a huge budget or a big team. But I had passion, and that was enough to start. That was enough to figure it out as I went. And it showed me that if you care about something, if you have a vision, you can build something real from the ground up.

    And now? Women are everywhere in the business and branding space. We’re launching our own companies, redefining leadership, telling our stories out loud, and doing it in a way that feels authentic. It’s not about playing the game the way it’s always been played, it’s about rewriting the rules.

    We’re not just making noise, we’re building empires. We’re running creative agencies, product lines, communities, and digital platforms from our laptops and living rooms. We’re the face of the brand and the strategy behind it. And we’re doing it with empathy, intuition, and killer instincts.

    Here’s what I know:
    If you’re passionate about something, go for it.
    You don’t need permission.
    You don’t need to have it all figured out.
    You will make mistakes, fail, and that’s the point.
    Just start.

    Because the moment you do?
    You realize who you really are.

    And spoiler alert:
    She’s a badass.